Efusjon

Efusjon

Efusjon Energy Drink Club, no doubt if you are online very often,you have seen a blog, an adword campaign, a press release or someone using twitter in regards to it. If you are one of the 250 million people, that Facebook now says are active on their social networking site, there is no question you have seen or read something, with regards to Efusjon, and if you have not you will very soon.

What is all the buzz about when it comes to this company? What is Efusjon first of all? Currently Efusjon is a company that has developed what I call a platform, and right now what they have on this platform is healthy energy drinks, that’s right, there is such a product, one you can consume without guilt, loads of sugar and caffeine. They are marketing the Efusjon Energy Drinks today, but figuratively speaking tomorrow, it could be a different product or products. It is not so much about the product line, as it is about the platform. Once you develop a platform anything or almost anything can be marketed on it.

Think about this, when Efusjon was started, they did not decide to develop an energy drink, actually the compensation plan was developed first. Seems backwards but actually it is not, the compensation plan was put together, tested and tested over and over again to see if it would break, it never did. Once they realized what they had in a compensation plan - referred to in Efusjon as the 3×15 Matrix, which is an overlapping compensation plan, at that point they decided on a product. That just so happened to be an healthy alternative in the energy drink industry.

What happened next is, connections were made, people were introduced to one another, and it all just clicked. Two of those key people was Rob Towles - CEO of Efusjon and Derek Broes, someone with a technology background. Long story - short version, they connected and Efusjon was born, and well the rest is soon to be history. One last note the buzz we mentioned, is because "The Illusion Factory" team have developed the application that launched July 22nd, that will allow the king of social networks to be monetized, that’s right Facebook.

Technorati Tags: Efusjon, Efusjon Energy Drink Club, Efusjon energy drinks, Efusjon on Facebook, how to start a home based business

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